Resolutely
focused

IT marketing specialists
Cadabra Marketing, IT marketing and communication specialists

Don't waste time managing the relationship with your agency

Use the agency as a seamless extension of your marketing team.

What does the Cadabra Marketing difference mean for you?

Managing the relationship with your agency can be time and energy consuming. How do you effectively transfer your knowledge to non-specialists so they understand your technology, your solutions and your customers?

Cadabra Marketing's expertise allows us to grasp all the specifics of your company's business. Because we understand your environment better than a generalist agency can, we do more for you - and deliver better results. And we keep the agency management effort on your side to the strict minimum.

How can you benefit from our expertise in practice? Here are a few examples of the difference we can make:

  • New product launch. Capture your offering's full value proposition and communicate it with strong messages, segmented to meet the expectations of your various audiences. Create high quality content, relevant for both technical and non-technical decision makers. Help you ensure your sales force's and your channel partners' actions are aligned with your external marketing messages.
  • Branded magazine. Make the right editorial choices to offer added value to each of your target audiences (prospects and clients, technical and non-technical decision makers, ...). Provide quality content that is relevant, interesting and informative. Know how to do it all starting off a one-page brief....
  • Customer testimonials. Interview the CIO, the CFO, the system admin or the end-user - keeping in mind the issues your customers face. Understand everyone's motivations, ask the right questions and separate the essential from the superfluous.

A virtual extension of your team

Entrust us with tasks which, until now, you didn't think an agency could handle. We are able to support your product manager or your marketing director when they are busy with other critical projects. A few examples of how we helped our clients in the past:

  • Develop the contents of a technical pre-sales training
  • Develop exhaustive sales scripts for resellers
  • Propose the content of, and coordinate,
    a co-marketing campaign with the vendor's strategic partner...
Copyright © 2009 Cadabra Marketing