High
adaptability

IT marketing specialists
Cadabra Marketing, IT marketing and communication specialists
 

Operational marketing services


We help you execute your strategy through efficient marketing operations. Our key success factors are quality content, multichannel marketing communication and closed-loop marketing for a more effective interaction with your customers.

We help you at different stages of your solution's lifecycle with

  • New product introductions
  • Workshops, seminars, webinars
  • Sales promotions

The deliverables we produce for you strengthen your credibility and communicate your value proposition effectively

  • Customer testimonials and case studies
  • White papers
  • Product / solution briefs
  • Presentations

Recurring communication helps establish an ongoing dialogue and a feedback loop with your customers

  • Branded magazines
  • Newsletters
  • Blogs and forums

Internal and channel/technology partner communication aligned with your customer messaging

  • Newsletters
  • Sales scripts
  • Interactive sales aid tools
  • Training

Diverse communication channels

  • Websites and mini-sites
  • Blogs
  • E-mail
  • Branded magazines (print)
  • Direct Mail (print)

Web marketing

The Internet is a powerful communication channel which, in particular, allows you to dynamically adapt your messages to individual needs of your audience. It helps you get closer to the ideal one-to-one, fully personalised marketing model.

In addition to quality content we bring you technical expertise to help you get the most out of Web marketing:

  • Respect of guidelines W3C to deliver online content compatible with the different browsers and accessible to all audiences including people with disabilities
  • Systematic optimisation of content (Web pages, blogs, documents PDF,…) to ensure findability
  • Use of Web standard technologies(DHTML, CSS, DOM, Ajax...), content management systems (CMS, such as Typo3,…) and front-end engineering techniques to optimise user experience and your site's performance
  • Application of Web analytics tools (Google, Omniture,…) to measure your online marketing results and better understand the needs of individual members of your audience
  • Our own Web platform made available to you: our systems, installed in France's biggest datacentre Global Switch website - opens in a new window or a new tab, and an experienced IT technical team.