High
adaptability

IT marketing specialists
Cadabra Marketing, IT marketing and communication specialists

A flexible approach to optimise all or part of your strategy

Strategic marketing services

We can advise you on various aspects of your marketing strategy. Clients typically use our services as a complement to the resources available internally :

  • A mid-sized or a large enterprise, with a marketing organisation mastering the overall strategy, might be interested in optimising its communication strategy.
  • A start-up or a small business, with limited in-house marketing resources, can to tap our experience to develop a complete positioning of its offering, in addition to communication strategy.

In both cases you will be able to take full advantage of our technology and market expertise.

Communication strategy

Our approach takes into account your solution's market adoption stage, the market's maturity and competitive positioning.

We seek to communicate the global value proposition of your offering by including the complementary services and solutions of your business and technology partners.

We focus on a precise segmentation of your targets to ensure that

  • All the potential decision makers and influencers are exposed to your messages
  • They all receive content adapted to their individual needs and expectations
  • You interact with your audience in a closed loop to continuously refine your messages.

We make also sure the communication to your sales force and your channel partners is aligned with the external marketing messages.

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