Resolutely
focused

IT marketing specialists
Cadabra Marketing, IT marketing and communication specialists

Expand your marketing team on the fly with experts operational from day one

Marketing services for mid-sized and large IT companies

Frozen or reduced budgets, insufficient headcount... This is a familiar picture to most marketing organisations in the IT industry today.

You need to find external resources to support your short-staffed team. Unfortunately the generalist agency you would likely call in has only a limited understanding of your technology and your market.

The (predictable) outcome: difficulty to find a common language with the agency, focus on creativity instead of strategy and quality of content and, as a consequence, an inefficient campaign which misses its objectives.

In order to avoid these problems choose specialists rather than generalists.

With Cadabra Marketing you benefit from the expertise of an agency exclusively focused on your industry:

  • Added value from day one with specialists who become operational immediately
  • Flexible choice between strategic advice and operational services
  • Specific skills such as product marketing, channel marketing or alliance marketing with your strategic partners
  • Ability to substitute for your own team members in projects usually run internally (e.g. developing the content of a pre-sales training)
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